We are excited to invite you to partner with us for Rüeggenfest 2026, Rüeggenbach Brewing Company’s 3rd annual Oktoberfest celebration, taking place on Saturday, September 12th, from 11:00 AM to 8:00 PM on the Marshall Square in front of the historic Harrison County Courthouse.

Rüeggenfest has quickly grown into a regional destination festival, drawing thousands of attendees, families, and visitors from across East Texas and beyond. Supported by statewide marketing, regional media coverage, and the highly recognizable Rüeggenbach Brewing Co. brand, this event offers sponsors meaningful visibility, strong community goodwill, and lasting brand association.

The festival celebrates the traditions of Oktoberfest with authentic food, live music, signature activities, family-friendly experiences, and award-winning locally brewed beer—all while supporting downtown revitalization and showcasing the very best of Marshall and East Texas.

We invite you to join us as a Rüeggenfest sponsor. Sponsorship opportunities are limited and tiered to protect sponsor value, with premier placements reserved for early partners. This is not simply an event—it is a high-impact marketing and community engagement platform.

We would be honored to partner with you.

Prost, Y’all,


Dr. Texas & Shana Rüegg

Rüeggenbach Brewing Company

On the Square

Sponsorship tiers are as follows:

Foundational Sponsors

  • Craft Connoisseur — $250
    Social media recognition, website listing, name on multi-sponsor signage, exclusive VIP-only access to the rooftop (1 ticket)

  • Brewmaster Backer — $500
    Social media, website listing, radio mention, Logo on individual sponsor sign, name on stage banner, complimentary vendor spot, exclusive VIP-only access to the rooftop (2 tickets)

  • Ale Executive — $1,000
    Social media, website listing, radio mentions, complimentary vendor spot and premium vendor placement, Logo on individual sponsor sign, logo on stage banner, exclusive VIP-only access to the rooftop (4 tickets)

  • Biergarten Sponsor — $2,500
    Enhanced radio recognition, complimentary vendor spot and premium vendor placement, prominent large logo placement on stage banner, priority logo signage, exclusive VIP-only access to the rooftop (6 tickets)

Signature Event Sponsorships (Limited Availability)

  • Dachshund Race Sponsor — (4 Available) Contact for Details
    Naming rights, on-mic recognition, dedicated social campaign, premium vendor placement, exclusive VIP-only access to the rooftop (6 tickets) 

  • Live Music Stage/ Band Sponsor — (1 Available) Contact for Details
    Naming rights to stage, on-stage recognition, radio & social features, premium vendor placement, exclusive VIP-only access to the rooftop (8 tickets)

  • Named Main Festival Tent Sponsor — (1 Available) Contact for Details
    Naming rights to main tent, large-format branding, radio & digital features, premium placement, exclusive VIP-only access to the rooftop (10 tickets)

Premier Sponsorships

  • Presenting Sponsor — (Exclusive - 1 Available) Contact for Details
    “Rüeggenfest presented by Rüeggenbach Brewing Co and [Sponsor Name]” with top-tier visibility across all marketing, exclusive VIP-only access to the rooftop 

Call our Rüeggenfest info line for the latest information on sponsorships, vendors and events and activities on the day as it become available

First Due Media

(888) 557-8344